Hybrid Cultures

Hybrid cultures are discussed as phenomena of the present. They emerge from connections between influences and elements of different media, and from various cultural contexts and discursive fields. The plurality of media and cultures under the sign of the digital and the global are prominently discussed as »hybrid« with regard to cyberspace and multiple identities.

Yvonne Spielmann suggests a critical concept of hybridity in her detailed study that in an interdisciplinary view interrelates debates of the fields of media studies with Cultural Studies. The study argues that hybridity constitutes a strategy of our contemporaneity to aesthetically intervene into internationally operating media industries. In the book, this hybridity is amongst others highlighted in the non-western and highly technological media and cultural context of Japan.