The White Book

Rafael Horzon’s The White Book grants us compelling insights into his fast-paced life as a furniture magnate, original genius and apple pie tycoon.

The failed student and mailman spends years building up a business empire: modocom encompasses fashion labels, an agency for break-ups, a night club, a shop specialising in apple pies – a stream of trailblazing ideas and publicity coups. The art world raved about his hairdryer, fashion was never the same after his ties climbed from the neck to the head, and the perfect bookcase of his design put the products of a noted Swedish furniture maker out of the market. At the pinnacle of a rich and eventful life, Horzon pauses for review; he proves to be an unexpectedly charming and intelligent narrator of his own self.

»Fantastic!« Christian Kracht

»I love it!« Helene Hegemann

»This biographical ›road movie‹ from entertainment-entrepreneur, inventor, and iconoclast Rafael Horzon is so off-kilter, immodest, and bizarre that it is pure reading pleasure […]. This small, inflammatory book is worth more than five textbooks for business students [...]. Long live the adventure!« GDI – Wissensmagazin für Wirtschaft, Gesellschaft, Handel